Healthy actions
get rewarded.
The rewards and member engagement platform for health plans. One system for the rules that decide who earns what, the outreach that gets members to act, and the rewards that show up in their hands, tied to the measures that move Stars, HEDIS, CAHPS, and retention.
Rules & data
Ingest claims, lab, and eligibility feeds. Turn HEDIS gaps and plan-defined rules into reward triggers you can change without a vendor ticket.
Member communications
Reach members on SMS, IVR, email, secure inbox, and print, with two-way dialogue surveys and conversational AI that respond to what a member actually says.
Rewards fulfillment
Gift cards, premium reductions, CDH deposits, or your existing vendor. We handle payouts, tax rules, and audit trails.
Fully white-label
Members see your plan. Not ours.
Every surface: SMS sender ID, email domain, rewards portal, IVR voice, gift-card wrapper, and mailers, carries your logo, colors, and voice. Incentivize Health runs quietly underneath as the engine your plan already owns.
See what's brandable →A shared-value engagement engine
Not a gift-card program. A behavior-change platform.
Points, status tiers, verified activity, and a partner marketplace, the mechanics proven to change behavior over years, not weeks. Built so the plan and the member both win, and the finance team can prove it.
Members earn points for the healthy actions your plan values, screenings, medication adherence, biometrics, wearables activity. Points unlock status; status unlocks better rewards, richer partners, and premium reductions.
What peer-reviewed and payer-published studies show engagement programs deliver.
¹ Elevance Health Public Policy Institute, Workplace Wellness Programs and Whole-Person Health (Sep 2025), Smart Rewards cohort of 568,509 commercial members. ² Zaleski et al., The Influence of a Wearable-Based Reward Program on Health Care Costs, J Med Internet Res 2023;25:e45064 (Aetna/CVS Health, propensity-matched cohort, ~$6.8M avoided spend in year one). Directional: results depend on measure mix, geography, and population.
Claims, labs, EHR, pharmacy, and wearables, no self-attestation loopholes.
Behavior mechanics that compound engagement year over year.
Retail, grocery, fitness, and pharmacy partners, swap in your ecosystem.
Every point, message, and reward tied to a measure and a claim.
Member communications
Rewards only work when the outreach does.
We orchestrate the whole conversation, the SMS that goes out Monday, the IVR follow-up on Wednesday, the email confirmation, the secure inbox reminder for Medicare members who don't text. Every touch is tied back to the reward rule that triggered it, so your care ops team can see what worked and what didn't.
- Dialogue-based surveys and PROMs, not "reply STOP" broadcasts
- Conversational AI trained on health literacy, clear answers, human handoff when it matters
- Language, channel, and consent preferences carried across every touchpoint
Two-way texting with quick replies and reward links.
Automated calls with live-agent transfer when needed.
Templated and dynamic, tied to program milestones.
In-app nudges through your existing member portal.
For regulated communications and members off digital.
Dialogue surveys and health literacy Q&A.
Built for health plans first
Health plans are where the economics work, a half-Star swing moves tens of millions, and closed gaps compound across every measure. The platform extends to employer groups where a plan sponsors it.
Medicare Advantage & Medicaid
Where we lead. Close HEDIS gaps, lift Stars, and move CAHPS scores that drive bonus payments and rebates.
Commercial health plans
Retain members, steer them to higher-value care, and differentiate the benefit at renewal.
Employer groups
Extend plan-sponsored wellness: HRAs, biometrics, and benefit navigation, under the same rails.
Why teams pick us
One vendor. One contract. One team accountable to the numbers.
Lower PMPM
Run prevention and quality programs at a fraction of legacy vendor cost.
Weeks, not quarters
Ship a new reward rule or campaign the same week the clinical team asks for it.
Bring your stack
Keep your care management, EHR, and fulfillment vendors. We plug in.
Real support
The people who sold you the platform are the people who run it with you.
Tell us the number you're trying to move.
Stars, HEDIS, retention, biometric completion, whatever it is, we've probably built a program for it before. Let's map it out together.
Get in touch